Ivan Misner Writes Foreword for the More Clients More Profits Self-Study System
Before I started BNI, the world's largest business referral organization, I owned my own consulting company and many times found myself working with the marketing departments of several medium- to large-sized companies. One of the things that became apparent to me, as a self-employed professional, was that small businesses like mine simply did not have the budget or the time to implement the kinds of effective marketing campaigns that these larger companies did. In fact, that was the exact reason I started BNI -- to market my business in a cost-effective way through word-of-mouth marketing. Although that was nearly 25 years ago, there are still many small business owners who do not have the slightest grasp of how to market their business in a way they can realistically dedicate the time to and that is within their financial means.
With the
More Clients More Profits Self-Study System, Peter George has presented a bona fide answer to this dilemma. He has created a system that allows self-employed professionals to market more effectively to profitable clients through consistent and simple implementation of effective marketing strategies and tactics. Even better,
business owners have the option to select for themselves which strategies they choose to employ based on what they deem doable in regard to the demands of their businesses. This system is based on seven core principles that emphasize both accountability and balance, and provide business owners with clear direction, focus, and the inspiration to succeed.
Over the years, I've read countless books and journals on marketing, and I've actually written my fair share of books and articles on the subject. That said,
I can confidently say that this is unlike any other resource that has been written on the subject; it doesn't simply offer important information, it offers the reader a simple, step-by-step program to achieve tangible results. It is a unique and invaluable tool that contains the most pertinent advice on marketing success from masters in the field such as Bob Burg, Scott Ginsberg, and Susan RoAne, all the while giving small businesses the ultimate opportunity to efficiently generate a steady stream of profitable clients.
I have known Peter for some years now, and I have witnessed him repeatedly empower self-employed professionals to reignite their initial passion for their businesses. By teaching them how to attract more profitable clients,
Peter has helped many people actually begin to enjoy their businesses again and to ultimately garner more time to enjoy life and achieve their goals. By documenting and outlining his strategies, Peter is giving people across the globe the power to turn their businesses around and move toward the success they have always striven to achieve.
I am proud to have had the opportunity to be involved in this project, and I encourage each and every person who utilizes this system to fully commit themselves to following through with the program completely;
I guarantee the end result will be more than you ever expected.
Ivan R. Misner, Ph.D.
Founder of BNI and
New York Times Bestselling Author
